Sales Enlightenment and Microsoft Dynamics CRM 2011

Robert Cooper, 06 April 2012

Through talking with a client recently, it has become evidently clear that many salespeople are reluctant to use CRM systems such as Microsoft Dynamics CRM 2011. No matter how many impressive stats and fabulous case studies you give them, they will still carry on with what they do the same way they have always done it.  Rather than giving them this outlandish information, you need to demonstration to them how Microsoft Dynamics CRM 2011 will empower them with knowledge and increase their productivity.  

Customer relations are what sales professionals do!!!  It is what allows them to bring in business and to create customers.  So why do they have issues using CRM systems?  It is because they see CRM systems as time consuming and a hindrance to the real sales process and as detracting from what they are paid to do – sell your products and services.  So how do you make sure that they understand how Microsoft Dynamics CRM 2011 will help them get those sales?

*

You need to show them that Microsoft Dynamics CRM helps salespeople to work more effectively work more efficiently,   quickly reach out to potential clients, improve relationships, and turn prospects into repeat buyers. Show them how Microsoft Dynamics CRM offers sales professionals the opportunity to locate client history promptly and make notes of a meeting or call they have had with ease, either in the office using outlook integration or out in the fields with CRM mobility.  For example, keeping track of questions, enquiries, new leads and new opportunities has never been easier than it is now with the development of Microsoft Dynamics CRM 2011.

Sales people who are enlightened to the idea of assimilating Microsoft Dynamics CRM into their daily tasks and existing sales process realise the benefits very  quickly,  as I and the team I work with did, who (they’d hate me for sharing it) are no spring chickens or IT wizards.

If you are about to implement a CRM solution into your business you need to make sure you have a plan to get them enlightened. A plan to show them how easily they can keep track of where they are in the sales cycle or  which accounts need extra work and making sure that their client interactions are tracked in the system like brush strokes on a masterpiece in order for them to get credit they deserve for all their great work.

So how do you reach this state of assimilation? Training  Training  Training  !!!!!!

**

The official Microsoft Dynamics CRM 2011 Sales Management 1 Day course is all you need to get them on the right road (Course 80291A) .

***

This course introduces the capabilities of the Sales section of Microsoft Dynamics CRM 2011. Demonstrating the functionality that allows them to track and manage their sales in an easily malleable and accessible system from lead to closed deal. It provides insight on using the system to create customer awareness and knowledge at the touch of a button. It also introduces the speed and eases that Microsoft Dynamics offers the enlighten salesperson for understanding their own performance and how to achieve their sales goals.

Nirvana here we come !!!!

*Image from http://www.fmtconsultants.com/files/2012/01/Mobile-Image.jpg
** Image from http://www.eldev.com/UserFiles/Images/MS-dynamics-crm-logo.jpg
***Image fromhttp://smallbiztrends.com/wp-content/uploads/2011/01/iStock_000004996421XSmall.jpg