Dynamics CRM for Financial Services

Robert Cooper, 15 March 2012

This week at the behest of a prospective client I have been researching the possibility of MS Dynamics being customised for the financial service industry. It seem that for some time now the Financial services/ wealth management profession have been in tune with the need for CRM system that allow them a 360 degree view of the clients situation at the click of a button.

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This in mind I was able to find loads of out the box possibilities that could be implemented for clients. Be they full systems for an arm and a leg sold in product form or add-ons sold one by one to help you Pimp you CRM in to a super effective wealth management system of your own.

Then I found the golden fleece Microsoft Dynamics CRM for Wealth Management by Microsoft Dynamics Labs:

“Microsoft Dynamics CRM for Wealth Management helps wealth managers manage and maintain relationships with their most important clients. The Wealth Management Solution Template for Microsoft Dynamics CRM equips wealth managers with instant access to all of their client and client household information including personal data, relationships with other clients as well as financial information.”

And it cost nothing more than your monthly subscription $68 NZD!!!!

Just one simple upload of the solution from Microsoft and your Dynamic CRM can do the following for you:

• Create and manage household’s finances and household members
• Create and interact with clients
• Record and store portfolios, liabilities and asset holdings
• View assets and liabilities distribution
• Set up and track meeting with clients and household members
• View charts and generate reports for further data analysis

The Wealth management system has amended the way that different records interact with each other. The following diagram illustrates how the various kinds of records in Microsoft Dynamics CRM for Wealth Management relate to each other.

To give you some idea of how the system works once the functionality has change here are some screen shots:

The New Wealth Management dashboard gives you real-time analytics on an individual wealth manager’s portfolio and up-to-date outlook task and activities.

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A re-configured Contact entity allows for pictorial intelligence of how a client is connected  to another client or to a fund etc , etc……..

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So what more do you need? –

Well a bit of low level customisation to get things branded with your brad and  some data entry and role configuration, some geographical data , a little  training and support  and you’re up to and running with a very powerful wealth management system thanks the guys Microsoft..

All this for under $3k (Starter pack 1)  and your $68 per month to Microsoft.

WOW now that’s a bargain!