Return on Investment

Cindy Cator, 23 February 2010

Are you making a decision that maximizes the return for your company?

A New Technology Yes or No?

To help customers make the right decision when considering a Microsoft Dynamics CRM implementation, besides presenting a statement of work and budgetary estimates, one of the key areas of concern for any company considering a new technology, would be their calculation for Return on Investment. 

Magnetism use specialised tools and resources through Microsoft and Nucleus Research to help customers determine the real business value, real savings and costs associated with their decisions to implement a CRM solution. I’ve attached a table below that outlines 2 simple rules that you may find useful.

Maximizing return on Investment 

BREADTH

Rule1: The more people affected by the application, the higher the potential ROI. This sounds simple enough: touch a lot of people and you increase the impact of the application. Using this rule, even a simple application can offer great returns.

REPEATABILITY

Rule 2: The more often you help the employee, the greater the ROI. Are you deploying an application that will help the employee in their daily activities, or once every three years?

Reference: Nucleus Research Maximizing return on Investment Breadth and Repeatability, http://nucleusresearch.com/research/notes-and-reports/maximizing-potential-return-on-investment